The exhibition “Italy in Hollywood” at the Ferragamo Museum in Florence will be open until 10 March 2019. Film and fashion fans will not miss this interesting event organized in the museum dedicated to the great Italian designer, whose fame has reached the United States of America and the most important venue of international cinema. The years from 1915 to 1927, spent by Salvatore Ferragamo in California, are the source of inspiration for the new exhibition that analyzes the presence of Italians in that region and the influence they exercised in various sectors, from art to crafts and nascent film industry.

The itinerary begins with the Panama-Pacific International Exposition in San Francisco in 1915, where the Italian pavilion designed by Marcello Piacentini consolidates the appreciation of Americans for the art and architecture of Italy.

On the background of the Italian migration phenomenon in those lands and of the Hollywood, which is about to become the world capital of cinema, it is told of characters who were already surrounded by the aura of myth, such as Enrico Caruso, Lina Cavalieri, Tina Modotti and Rodolfo Valentino; of epochal films such as Cabiria, Romola and Ben-Hur; of the Star System; of the important role played by Italian musicians also in the birth of jazz; and the many immigrants from Italy who like Salvatore Ferragamo made an essential contribution to the creation of Hollywood.

Exhibition Italy in Hollywood hours and prices

The Ferragamo Museum is located inside Palazzo Spini Feroni in Piazza Santa Trinita 5r.
The exhibition is open every day from 10 am to 07.30 pm.

Closing days: 15 August 2018, 25 December 2018 and 1st January 2019.
The full ticket costs 9.00 euros and it can be purchased directly online from the TicketOne website >>

Info reduced prices

Reduced for FAI members – Italian Environment Fund: 5.00 euros
Reduced for Italian Touring Club members: 6.00 euros

Salvatore Ferragamo Museum in Florence

The Salvatore Ferragamo Museum is a museum dedicated to the history of the Ferragamo company, to the life of its founder, Salvatore Ferragamo and his creations. It was inaugurated in May 1995 on the initiative of the Ferragamo family with the desire to make known to the public all over the world the artistic qualities of the designer and the role he has played in the history not only of footwear, but also of international fashion.

The first idea of ​​the museum was born during the organization of an exhibition at Palazzo Strozzi on the history of Salvatore Ferragamo, an exhibition that has become itinerant over time, hosted by the most important museums in the world, such as the Victoria and Albert Museum in London, the County Museum in Los Angeles, the Guggenheim Museum in New York, the Sogestu Kai Foundation in Tokyo, the Museo des Bellas Artes in Mexico City. Over time, the temporary exhibition has become a permanent initiative.

To confirm the cultural value of the institution and of the numerous cultural activities undertaken over the years, in 1999, the fashion firm Salvatore Ferragamo received the coveted Guggenheim Business and Culture Award, awarded every year to the companies that have invested most in the cultural field. The historic Palazzo Spini Feroni, where the museum is located, has been the headquarters of the Ferragamo company since 1938.